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B. United International Inc. >
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Product Update
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Date:
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July 31, 2012
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Introducing G. Schneider & Sohn's new label designs:
Dear Schneider Weisse Fans,
I am Hans-Peter Drexler, head brewmaster with Schneider Weisse for 30 years now.
- I work for Georg Schneider Brewery, now in its 6th „Georg“ generation - I source the best raw material from our contracted farmers in our area - I am fanatic about the true Schneider brewing method using open fermentation vessels and, always, secondary fermentation in bottles and kegs - I have the opportunity to experiment and create ever new interesting twists of the traditional Bavarian wheat beer Enjoy our Schneider wheat beer specialities.
George Schneider: Owner & Artist
I have always been interested in art - maybe through the influence of my mother who runs our brewery's art gallery. I have always wanted to communicate to all our customers to origin and extraordinary flavors and aromas of our classic wheat beer portfolio via our labels. Labels because you, the customer, can see them, touch them, feel them. As design agencies never understood what I meant. How can they - they are not born into the "spirit of Schneider"! I decided to create the new labels myself. So I picked up my painting brush and started to paint. Each one of our classic wheat beers has inspired me to use specific colors & ideas ... colors and ideas associated with unique flavors and aromas of each Schneider brand. Come join me on this journey ...
ETA: Now
Related Producers:
Privatbrauerei G. Schneider & Sohn,
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File Type:.pdf
Size:691.6 KB
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To download please right click on the link below and select Save As
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Description: G. Schneider & Sohn new label design USA launch sheet.
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